Campaign Anatomy
When a development executive creates a new campaign inside their profile, they establish precise boundaries to filter out noise. A typical campaign configuration includes the following parameters.
Creative Constraints
Specifying genres, sub-genres, and formats (e.g., '30-minute workplace mockumentary pilots' or 'Sci-fi survival features').
Production Logistics
Setting financial parameters, such as 'Low-concept indie budgets under $3M' or 'Single-location contained thrillers' (which are cheap to produce).
Target Timelines
Campaigns can have hard opening and closing dates, usually timed around development cycles, financing rounds, or pilot season.
Automated Smart-Filtering & Gates
The power of linking a specific campaign to an automated analysis engine is that New Hollywood acts as an automated first-round gatekeeper.
If a script doesn't meet the mathematical parameters of the campaign (e.g., a writer submits a sprawling 160-page historical epic to a 'Contained Horror Under $5M' campaign), the system automatically flags or archives it before a human ever has to waste time opening the PDF.
Every campaign, its own workspace
For the production company, each active campaign gets its own isolated visual workspace. This keeps different project pipelines completely separate.
The Pipeline Kanban View — Inside the campaign dashboard, scripts move horizontally through stages.
Leaderboards & Analytics — The campaign view displays real-time scorecards, showing which scripts are scoring highest on the company's custom evaluation matrices, or tracking demographic submission data to ensure inclusion goals are being met for that specific campaign.
Without campaigns, a production company's submission system is a massive, disorganized swamp of scripts. By structuring intake around targeted campaigns, development teams can run multiple distinct searches at the same time — one for a streaming comedy series, one for a prestige feature film — without the pipelines ever crossing or cluttering each other's workspaces.